Sunday, April 10, 2016

Level X Apparel- Game plan

I did't really know what to blog about so I decided to use this time to brain storm some of my plans for my clothing brand. I been working on my brand for 8 months now and learn something new about the industry everyday. The name Level X came from my personal training company that I transformed into a apparel brand because I love fashion. The X in roman numeral represents the number 10, so Level X (10) is like saying max level. Indicating maximum effort, performance, or whatever people want to apply it to. It is a fitness brand but also a lifestyle brand, meaning we work on promoting healthy living but with a fashion twist so people can enjoy our apparel not only when training, but also when just living life. When I just started this thing I designed one shirt and one hat, now 8 months later I am working on about 10 more products to add to my collection. The support from my family, friends, and fiancé has been amazing and I feel so blessed.
This past week I been busy trying to find new business partners for my cut and sew production that are local so I can deal with them directly. It's such a headache doing business overseas, the communication is always lost. I rather pay more but know the people I'm working with.
I am also looking for new website designers and graphic designers for the company so I've been handling that this past month. I posted an ad on the USC connect website so hopefully we find students from SC so they can get experience through our company. If you're reading this and know anyone contact me! HAHAHA!
For the upcoming months:
We are working on designing our summer collection.
Meeting with manufactures locally and overseas to get an update on production and cost.
Come up with new advertising strategies, and continue growing existing ones.
Find new Athletes for sponsorships, and work with our media team for photo/video shoots with our models.
And finally, Launch the new collection!!!

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